Video is set to be the biggest new way to communicate. By 2017 it will account for 69% of all consumer internet traffic, according to Cisco. With online video becoming a key means for people to satisfy their information and entertainment needs, all small businesses need to be including it in their marketing strategies.
Studies show that more than half of companies are already making use of this medium – this will rise as more realise the potential. According to Nielsen, 64% of marketers expect video to dominate their strategies in the near future.